Redesigning Consumer AI for the Agentic Shopping Era

How do we design AI agents that are loyal by design: transparent, truthful, and accountable to the people they serve? AskCR is an AI used by 200,000+ Consumer Reports members, delivering unbiased product recommendations grounded in independent testing.


I'm partnering with Consumer Reports to reinvent AskCR for the agentic era, while preserving the mission of member loyalty and transparency that defines the organization.

AI Experiences

Shopping

MY ROLE

Product Designer

TEAM

Product Manager

User Researcher

Engineer

TIMELINE

Jan 2026 - July 2026


This project is under NDA!

For access, please email me at sarahkoh.design@gmail.com

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Sarah Koh © 2025