I'm Sarah Koh, a product designer and researcher translating complexity into clarity, with experience building 0-1 for AI tools, music, security and B2B SaaS platforms.

Currently pursuing a Master of HCI @ Carnegie Mellon.

I'm Sarah Koh, a product designer and researcher translating complexity into clarity, with experience building 0-1 for AI tools, music, security and B2B SaaS platforms.

Currently pursuing a Master of HCI @ Carnegie Mellon.

I'm Sarah Koh, a product designer and researcher translating complexity into clarity, with experience building 0-1 for AI tools, music, security and B2B SaaS platforms.

Currently pursuing a Master of HCI @ Carnegie Mellon.

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As the lead designer at a cloud security startup, I led the end-to-end design of feature enabling enterprise clients to easily monitor and resolve security issues across subsidiaries.

As the lead designer at a cloud security startup, I led the end-to-end design of feature enabling enterprise clients to easily monitor and resolve security issues across subsidiaries.

I led the end-to-end design of feature enabling enterprise clients to easily monitor and resolve security issues across subsidiaries.

B2B SaaS

B2B SaaS

B2B SaaS

Data Visualization

Data Visualization

Data Visualization

Consumer Reports: Designing Agentic AI For Commerce

Consumer Reports: Designing Agentic AI For Commerce

Consumer Reports: Designing Agentic AI For Commerce

Reinventing CR for the new generation 🛒 I researched and designed an AI product advisor that helped 200,000+ members shop in line with their values and constraints.

Reinventing CR for the new generation 🛒 I researched and designed an AI product advisor that helped 200,000+ members shop in line with their values and constraints.

Where preloved meets purpose 🌱 Furnifuture connects students with sustainable, preloved pieces for their spaces.

AI Experiences

AI Experiences

Music

Shopping

Shopping

Shopping

I designed a capability in Spotify for Artists (S4A) web platform, to resolve 300+ instances of AI DJ's incorrect pronunciation of the artists' names.

I designed a capability in Spotify for Artists (S4A) web platform, resolving 300+ instances of AI DJ's incorrect pronunciation of artists' names.

I designed a capability in Spotify for Artists (S4A) to resolve AI DJ's incorrect pronunciation of the artists' names. 

B2B SaaS

B2B SaaS

B2B SaaS

AI Experiences

AI Experiences

Music

Designers need the right feedback at the right moment. I designed an AI feature inside Figma that gives designers personalized feedback to produce stronger work.

I designed an accessible AI companion for Figma that gives designers personalized feedback for stronger work.

I designed an accessible AI companion for Figma that gives designers personalized feedback for stronger work.

AI Experiences

AI Experiences

Music

I conducted research & designed for Dell's Salesforce platform, developing a solution to help 42000+ users deal with an overwhelming amount of low quality leads.

I conducted research & designed for Dell's Salesforce platform, developing a solution to help 42000+ users deal with an overwhelming amount of low quality leads.

I redesigned a feature in Dell's Salesforce platform to help users deal with an overwhelming amount of low quality leads.

Enterprise SaaS

Enterprise SaaS

Enterprise SaaS

CRM

CRM

CRM

Where preloved meets purpose 🌱 Furnifuture is a marketplace app connecting students seeking affordable furniture for small spaces with sellers of pre-loved items.

Where preloved meets purpose 🌱 Furnifuture is a marketplace app connecting students seeking affordable furniture for small spaces with sellers of pre-loved items.

Where preloved meets purpose 🌱 Furnifuture connects students with sustainable, preloved pieces for their spaces.

B2C

B2C

Visual Design

Visual Design

Visual Design

Navigation

Navigation

Sarah Koh © 2025

Sarah Koh © 2025

Sarah Koh © 2025